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Independent Tool Distributor ยท Serving Shops Nationwide

Pro Tools.Direct toYour Bay.

Asset Tools cuts out the wholesaler and goes direct from manufacturer to your shop โ€” the same high-quality tools, warranty support, and on-site service you expect, at a price that makes sense.

6+
Years in the industry
Direct
Manufacturer pricing
100%
Warranty backed
On-Site
Service & support

Tools sourced from quality manufacturers including

Why Asset Tools

We Cut Out the Middleman

The old tool truck model passes costs through layers of wholesalers before tools ever reach your bay. We changed that.

Traditional Model

Old Way

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Manufacturer produces the tool
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Importer buys & marks up
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Wholesaler (Matco, Snap-on) marks up again
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Distributor marks up
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You pay full retail + distributor margin
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โœฆ The Asset Tools Model

Our Way

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Manufacturer / Importer
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Asset Tools (direct distributor)
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No wholesaler layer
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No corporate franchise markup
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You pay fair, direct pricing
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๐Ÿ’ฐ Same quality ยท Same warranty ยท Better price
What We Offer

Everything a Tool Truck Should Be

All the benefits of a traditional tool truck route, plus the savings of buying direct.

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Mobile Tool Store

We come to you. Our fully stocked tool truck visits your shop on a regular schedule โ€” browse, test, and buy without leaving your bay.

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Truck Accounts

Flexible weekly payment accounts that let techs get the tools they need today without a large upfront cost. Easy setup, no hassle.

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Full Warranty Support

Every tool we sell carries a manufacturer warranty. We handle the service and repair process on-site, so you're never without the tool you need.

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On-Site Service

Tool broken? We'll repair or replace it at your shop. No shipping tools out, no waiting weeks for warranty returns.

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Online Ordering

Browse our full catalog and order online between visits. Orders sync directly with your truck account for seamless delivery on the next route stop.

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Special Orders

Need something we don't stock? We'll source it. With direct manufacturer relationships, we can get specialty tools fast and at better prices.

The Process

Getting Started is Simple

1

Open Your Account

Fill out a quick form online or when we visit your shop. Get approved for a truck account in minutes.

2

We Find Your Shop

We add your location to our route. You'll get a regular schedule so you know exactly when we'll be there.

3

Shop the Truck

Browse the full inventory, ask questions, try tools hands-on. Order online between visits too.

4

Pay Your Way

Pay on delivery, use your truck account for weekly payments, or order online with card or invoice.

Shop Online

Featured Products

View All Products โ†’
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New
Socket Sets
120XP 3/8" Drive Socket Set โ€” 26 pc.
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Best Seller
Ratchets
72-Tooth Long Handle Flex Ratchet 3/8"
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Sale
Power Tools
1/2" Impact Wrench 1200 ft-lb High Torque
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Diagnostic
Professional OBD2 Scanner โ€” All Systems
Live catalog powered by Business Central โ€” inventory, pricing, and availability update in real time.
Flexible Financing

Open a Truck Account

A truck account lets you take the tools you need now and pay over time with weekly payments โ€” the same way techs have bought tools for decades, without the big-brand markup.

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    No credit check requiredFor accounts under a set limit โ€” most techs approved on the spot.
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    Weekly paymentsSmall, manageable weekly payments collected on your route day.
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    Revolving creditPay down your balance, free up credit for your next purchase.
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    Manage onlineView your balance, transaction history, and pay via the customer portal.
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    Tools on next visitOrder online between stops, tools arrive on your next scheduled route day.

Get Started

Fill out the form below and we'll get your account set up before our next visit to your area.

Tool Reviews & Guides

The Asset Tools Channel

Real reviews from a real mechanic. Honest takes on tools, published across every platform you use.

assettools.usYouTubeFacebookEmail Newsletter
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Video ReviewComing Soon

Best Budget Impact Wrenches of 2025 โ€” Real Shop Test

We put five impact wrenches head-to-head on actual shop work. No fluff โ€” just torque, durability, and value.

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Buyer's GuideComing Soon

Socket Set Buying Guide: What Every Tech Actually Needs

Stop buying sets with sockets you'll never use. Here's exactly what sizes matter and which quality levels are worth the money.

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IndustryComing Soon

Why We Left Matco: The Case for Independent Tool Trucks

After 6 years as a Matco distributor, Seth Kraus explains why going independent is better for techs โ€” and how Asset Tools was born.

All Reviews & Articles โ†’
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Every Tool. Fully Backed.

We don't sell tools and disappear. Every product Asset Tools carries comes with full warranty coverage and real support โ€” handled on-site by us.

Ask About Our Warranty Program
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Repair or Replace
On your next visit
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On-Site Service
No shipping required
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Tracked in Portal
Full service history
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Direct Support
Talk to Seth, not a call center
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Photo of Seth Kraus ยท Founder, Asset Tools
Our Story

From Matco Distributor to Independent Founder

My name is Seth Kraus. I've spent the last six years as a Matco Tools distributor, working shop doors throughout my territory and learning what technicians actually need from a tool truck.

What I learned is this: the wholesale model fails mechanics. By the time a tool reaches your bay through a manufacturer, importer, corporate wholesaler, and distributor, you're paying for three extra layers of margin โ€” on every single tool, for your entire career.

Asset Tools is the answer. We go direct โ€” like Harbor Freight, Northern Tool, or Home Depot, but we bring the store to you. Same quality. Same warranty. Real service. A price that reflects what the tool actually costs to make, not what a franchise system needs to charge.

We're starting regional and going national. If you want to work with us โ€” as a customer, a shop owner, or an investor โ€” let's talk.

2020
Started as Matco distributor
2026
Launched Asset Tools
Direct
Manufacturer relationships
National
Expansion underway
Let's Talk

Ready to Stock Your Bay the Smart Way?

Whether you're a tech looking to open an account, a shop owner wanting to set up a regular route stop, or you're interested in expanding Asset Tools to a new territory โ€” reach out.

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Service Area
Currently expanding โ€” ask if we're near you
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Response Time
Same business day
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Expansion Inquiries
Looking for route operators nationwide